They’re Not Carpet Tiles….

……they are ‘modular flooring’. You have to chuckle. Heuga, the leading carpet tile manufacturer around, have now dropped all mention of the word ’tile’ from their merchandise, point of sale and products and instead want their flooring to be known as ‘modular flooring.’

Now don’t get me wrong here, Heuga produce some stunning and wonderful products and are on of the few progressive and innovative flooring manufacturers around, but let’s face it, they make carpet tiles.

It's a Blank Canvas..

Currently they are really pushing their eye-catching new stand and ‘concept’ and they have sold a few of these up and down the country:

For Premier Heuga Retailers

They want a very large investment from the retailer for these (we’re talking thousands of pounds here) and while there is nothing wrong with charging that amount for such a prominent and (hopefully) effective display stand, I can’t help feeling that in the current climate shops will be reluctant to part with that substantial an amount of cash. The stands are also enormous, so I think that only a limited number will ever be seen in retailers.

By the look of their product range, Heuga position themselves towards people earning £50k+ per year and to whom design and originality are important. If you are looking for something distinctive, original and of good quality then see what you can do with their ‘modular flooring’, you may well be surprised at jist what you can create with this stuff.

You Can Get Those Creative Juices Flowing

From a personal point of view my main quibble is that you lose comfort with a tile becuase of the lack of underlay and for that reason you could not persuade me to fit them in my own home, as much as I admire the stuff.

Anyway, you can check out their impressive array of products here.

(Originally posted on 30th June 2009)